LAST MHW
SCHEDULE & RESOURCES
Monday, August 1
10:00am Session 1
The 500 Startups Growth Process - Slides
w/ Chandini Ammineni
10:45am BREAK
11:00am Session 2
One Metric That Matters (OMTM) - Slides
w/ Andrei Marinescu
11:45am - 12:45pm
LUNCH
12:45pm Session 3
w/ Andrei Marinescu
1:30pm BREAK
1:45pm Session 4
Analytics - What to Measure - Slides
w/ Adam Bratt KPI-Sheet
2:30pm BREAK
2:45pm Session 5
[Hands-on] Building a Pipeline of Experiments - Slides
w/ Chandini Ammineni Template
3:30pm Session 6
Building your Minimum Viable Test -Slides
w/ Adam Bratt
4:15pm BREAK
4:30pm Session 7
[Hands-On] Putting it All Together
w/ Chandini, Andrei, and Adam
Thursday, August 4
8:30am Session 1
Email Marketing (Slides) + Content Marketing (Slides)
w/ Susan Su
10:30am BREAK
10:45am Session 2
w/ AJ Yeakel
11:30am - 12:30pm
LUNCH
12:45pm Session 3
Content Marketing for B2B - Slides
w/ Ryan Buckley
1:30pm BREAK
1:45pm Session 4
w/ John Hamilton
2:30pm BREAK
2:45pm Session 5
w/ Robert Neivert
Tuesday, August 2
9:00am Session 1
How To Prepare For Growth - Slides
w/ Hiten Shah
9:45am BREAK
10:00am Session 2
Retention & Cohort Analysis - Slides
w/ Bei Lu
10:45am BREAK
11:00am Session 3
Hiring & Managing Growth Teams - Slides
w/ Matt Lerner
11:45am - 12:45pm
LUNCH
1:00pm Session 4
Analytics - How to Measure - Slides
w/ Adam Bratt - Template
1:45pm BREAK
2:00pm Session 5
Power Users, Personas, & Acquisition Channel Prioritization - Slides
w/ Chandini Ammineni
2:30pm BREAK
2:45pm Session 6
3:30pm BREAK
3:45pm Session 7
Guerilla Marketing - Bernard Huang
Wednesday, August 3
10:00am Session 1
w/ Dellaena Maliszewski
10:45am BREAK
11:00am Session 2
Building a Community for Growth - Slides
w/ Graham Hunter
11:45am - 12:30pm
LUNCH
12:45pm Session 3
w/ Matt Belitsky
1:30pm BREAK
1:45pm Session 4
w/ Dan Soha
2:30pm BREAK
2:45pm Session 5
Facebook Ads - AdEspresso - Slides
w/ Armando Biondi
6:00pm-7:30pm
Fireside Chat w/ Shaun Clowes,
Head of Growth @ Atlassian
Friday, August 5
10:00am Session 1
Assembling Your First Sales Team - Slides
w/ Nate Gilmore - Worksheet 1Worksheet2
10:45am BREAK
11:00am Session 2
w/ Ryan Williams
11:45am - 12:30pm
LUNCH
12:45pm Session 3
w/ Sean Sheppard
1:30pm BREAK
1:45pm Session 4
Pricing & Positioning - Slides
w/ Mat Johnson
1:30pm BREAK
2:45pm Session 5
Email Automation for Cold Outreach
w/ Adam Bratt - CANCELLED
END of HELL.
Or is it?.....
Monday, May 2
Monday, May 2
9:30am Session 1
Intro to Marketing Hell Week
9:45am Session 2
The 500Startups Growth Process
w/ Chandini Ammineni - Slides
10:45am BREAK
11:00am Session 3
Analytics 101: KPIs & One Metric That Matters (OMTM) - Slides Video
w/ Andy Young
11:45am - 12:45pm
LUNCH
12:45pm Session 4
[Hands-On] Growth Model
w/ 500 Distro Team - Template
1:45pm BREAK
2:00pm Session 5
Collecting and Tracking the Right Data
2:45pm BREAK
3:00pm Session 6
[Hands-On] Analytics Audit & Tracking Plan - Event Tracking Sheet
w/ Andy Young
3:45pm BREAK
4:00pm Session 7
[Video] Smoke Testing
w/ Dominic Coryell - Video
4:45pm BREAK
5:00pm - 5:30pm
Hands-On Work Time
- Mentors available to help
Thursday, May 5
No Scheduled Talks
Tuesday, May 3
10:00am Session 1
[Master Class] Email for Acquisition & Onboarding
w/ Susan Su - Video
10:45am BREAK
11:00am Session 2
UX for Growth
w/ Michael Burkett - Slides
11:45am - 1:00pm
LUNCH
1:00pm Session 3
A/B Testing
w/ Hiten Shah - Slides & Video
1:45pm BREAK
2:00pm Session 4
SEO for F*cking Startups
w/ Aaron Blumenthal - Slides & Video
2:45pm BREAK
3:00pm Session 5
Customer Segmentation
3:45pm BREAK
4:00pm Session 6
[Hands-On] Experiment Brainstorming
w/ Chandini Ammineni - Template
4:45pm BREAK
5:00pm - 5:30pm
Hands-On Work Time
- Mentors available to help
Friday, May 6
10:00am Session 1
[Master Class] Content Marketing
w/ Susan Su - Video
10:45am BREAK
11:00am Session 2
Paid Acquisition: Facebook Ads
w/ Armando Biondi - Slides & Video
11:45am - 1:00pm
LUNCH
1:00pm Session 3
Referral Marketing for Startups
w/ Ivan Kirgin - Slides & Video
1:45pm BREAK
2:00pm Session 4
Retention for Startups
w/ Casey Winters - Video Slides
2:45pm BREAK
3:00pm Session 5
Enterprise Selling
w/ Robert Neivert - Video Slides
3:45pm BREAK
4:00pm Session 6
Sales Automation & Tools + Drip Campaigns
w/ Tammy Camp - (private) - Template
4:45pm BREAK
5:00pm - 5:30pm
Hands-On Work Time
- Mentors available to help
Wednesday, May 4
10:00am Session 1
Personas and Targeting for Acquisition
w/ Molly Pittman - Ad Grid & Ad Checklist & Slides Video
10:45am BREAK
11:00am Session 2
Google Adwords optimization
w/ Samir Patel - Guide Book & Video
11:45am - 1:00pm
LUNCH
1:00pm Session 3
Paid Acquisition : Display & Psycographic Marketing
w/ Mike Colella - Slides & Video
1:45pm BREAK
2:00pm Session 4
Engagement Hierarchy [B2C]
w/ Sarah Tavel - Slides & Video
2:45pm BREAK
3:00pm Session 5
Paid Acquisition : Remarketing
w/ Susan Coelius Slides & Video
3:45pm BREAK
4:00pm Session 6
Mobile Acquisition
4:45pm BREAK
5:00pm - 5:30pm
Hands-On Work Time
w/ Mentors available to help
Monday, May 9
10:00am Session 1
Pricing & Positioning
w/ Mat Johnson - Rescheduled
10:45am BREAK
11:00am Session 2
Lead Generation
w/ Ryan Williams - Video Slides
11:45am - 1:00pm
LUNCH
1:00pm Session 3
Predictible Revenue + Hiring on Upwork
w/ Elizabeth Yin - Video Slides
1:45pm BREAK
2:00pm Session 4
Cold Calling
w/ Taariq Lewis - Video
2:45pm BREAK
3:00pm Session 5
Hiring for Growth
-w/ Matt Lerner - Slides
3:45pm BREAK
4:00pm Session 6
Branding for Startups
4:45pm END of HELL.
Or is it?.....